Red FM's Riders Music Festival Partners with Swiggy to Honor Delivery Partners

The Riders Music Festival, honoring biking culture, adventure, and music, is slated for February 8 and 9 at Backyard, Sportsclub, Gurugram. This year, they have collaborated with Swiggy to pay tribute to the delivery partners.

Curated as a time-out from delivery work, the Breakfast Ride gave them a chance to unwind. Music and socializing were the buzzwords of the ride, which culminated in celebrating the delivery partners' hard work with a meal.

Speaking about this collaboration, Nisha Narayanan, director and COO of Red FM & Magic FM, added, “Riders Music Festival has always been about passion, adventure, and music. This time, we wanted to turn the spotlight on delivery partners who work tirelessly every day. The Breakfast Ride was our way of giving them a well-deserved break - a chance to enjoy the thrill of the open road, free from orders, just pure fun, music, and a feast at the end. It was a small yet meaningful way to say thank you.”

Rohit Kapoor, CEO of Swiggy, echoed this sentiment, stating, “For our delivery partners, the road is their workplace. This Breakfast Ride was about giving them a moment to enjoy it differently. No orders, no rush, just the pure joy of the open road. It is a small way to say thank you to those who deliver so much more than just food every day.”