Britannia 50-50 Launches Cheeze Dipped Sandwich with Crunch and Melt

Britannia Industries has launched the Britannia 50‑50 Cheeze Dipped Crunchy Layered Sandwich, adding a new twist to its iconic 50‑50 range.

This new snack combines 22 layers that deliver a satisfying crunch, coated in a rich cheese layer that provides a smooth, melty finish.

The launch is backed by an engaging advertising campaign featuring cricketers Rishabh Pant and Jemimah Rodrigues.

The TV ad, conceptualized by Mullen Lowe Lintas, turns the debate between crunchy snacks and melty snacks into a fun on-screen discussion.

Pant and Rodrigues advocate for their preferences before the Cheeze Dipped variant settles the debate.

• Britannia 50‑50 launches Cheeze Dipped Crunchy Layered Sandwich
• New 50‑50 sandwich brings crunch and melt in one bite
• Rishabh Pant and Jemimah Rodrigues feature in Britannia's latest ad campaign

In addition to the new product, the classic “Na Re Naa Naa” jingle has been updated, further strengthening the brand's nostalgic connection with consumers. This is the first time Britannia 50‑50 has featured both a male and female cricketer in its promotions, aiming to appeal to a younger, more diverse audience.

Siddharth Gupta, Vice‑President of Marketing at Britannia, emphasized that the Cheeze Dipped sandwich moves beyond flavor to offer a unique texture experience, catering to evolving consumer preferences.

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The Britannia 50‑50 Cheeze Dipped Crunchy Layered Sandwich is available in select Indian cities at retail outlets and online platforms, offering snack lovers a premium choice for everyday enjoyment.