Advertising Body TAC Unveils Bold New Identity as 'Industry Beacon'

The Advertising Club (TAC), India’s leading advertising and marketing body, has introduced a new brand identity marking a milestone in its 71-year legacy.

The refreshed identity is designed to address the evolving dynamics of technology, AI, and changing consumer behavior in the advertising sector.

Developed in collaboration with global brand consultancy Landor, the new identity positions TAC as The Beacon of the industry, reflecting its role in guiding professionals through industry disruptions.

The updated design system is flexible, adaptable, and aimed at enhancing TAC’s presence across its awards platforms, partnerships, and digital channels.

• The Advertising Club unveils new brand identity to embrace technology and consumer behavior shifts
• TAC's refreshed identity positions it as a beacon for advertising professionals in India
• The Advertising Club celebrates 71 years with a modern rebrand to lead industry innovation

Dheeraj Sinha, President of The Advertising Club and CEO of McCann India, said, “The Advertising Club (TAC) is one of India’s oldest and strongest associations championing ad and marketing innovations. Our seven-decade legacy carries both responsibility and opportunity and with this brand refresh, we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high. At TAC, we will continue to set benchmarks, spark meaningful conversations and champion the ideas that define the marketing and advertising world’s tomorrow.”

TAC, known for shaping industry benchmarks with its iconic events and awards, aims to build on its heritage while embracing the future. The rebrand combines modern elements with the Club’s cultural roots, reflecting a globally relevant yet locally grounded identity.

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The Club’s goal is not to discard its past but to enhance it, ensuring its continued relevance in an industry experiencing rapid technological changes and shifting consumer expectations. As the industry faces new challenges, TAC’s refreshed identity seeks to reinforce its leadership role, fostering innovation, collaboration, and progress in the advertising and marketing sector.