Malabar Gold & Diamonds Launches ZOUL Daily Wear Lines Collection

Malabar Gold & Diamonds has launched ZOUL fine jewellery collection, a new daily wear jewellery line focused on lightweight, everyday designs.

The collection is crafted in 14KT gold jewellery and 18KT gold jewellery and features natural diamond jewellery, targeting consumers seeking practical yet refined pieces for regular use.

ZOUL includes pendants, stud earrings, rings, bracelets and chains designed for daily wear.

The pieces reflect lightweight gold jewellery trends and are built for comfort, allowing them to be worn at work, social gatherings or routine outings.

The company positions the collection as contemporary jewellery designs suited to evolving fashion preferences rather than being reserved for special occasions.

• Malabar Gold & Diamonds launches ZOUL daily wear fine jewellery collection
• ZOUL collection focuses on lightweight 14KT and 18KT gold daily wear designs
• Malabar expands affordable fine jewellery segment with modern diamond pieces

The range is priced from ₹20,000 onwards and is available across all Malabar Gold & Diamonds showrooms and on the brand’s online platform. The launch is supported by a television campaign highlighting women’s fine jewellery styled across professional and personal settings, reinforcing the versatility of the collection.

M. P. Ahammad, Chairman of Malabar Group, said the collection reflects the confidence and independence of modern women. He added that the designs focus on comfort, durability and quality craftsmanship while maintaining the brand’s standards in diamond stud earrings, gold pendants for women, and other essentials.

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The introduction of ZOUL aligns with the company’s strategy to expand its fine jewellery brand in India and respond to growing demand for affordable gold jewellery. Rising interest in versatile, minimal pieces has encouraged jewellers to strengthen their offerings in the modern gold jewellery collection segment.