Black Dog Soda Appoints Emilia Clarke as Global Brand Ambassador

Black Dog Soda has appointed Emilia Clarke as its global brand ambassador, marking a strategic move to strengthen the brand’s positioning around presence, balance and conscious consumption.

The association signals Black Dog Soda’s intent to deepen its emotional connection with consumers through storytelling that moves beyond product attributes.

The partnership is anchored in the brand’s platform, Savour the Pause, which urges people to step away from constant digital engagement and reconnect with the moment.

As screen time and content capture become habitual, the brand aims to reframe pauses as deliberate, valuable choices rather than interruptions.

• Black Dog Soda appoints Emilia Clarke as global brand ambassador
• Savour the Pause campaign promotes presence and mindful consumption
• Brand film starring Clarke urges consumers to slow down and stay present

The campaign launches with a brand film starring Clarke, shot in the Scottish Highlands with visual cues drawn from the Northern Lights. The film follows Clarke as she resists the instinct to record every experience, choosing instead to remain present. The narrative positions stillness and attention as sources of renewal, aligning with the brand’s core message.

The film transitions from expansive natural settings into stylised artistic spaces, illustrating how moments of pause can restore clarity and energy before individuals return to daily routines. Black Dog Soda plans to extend the campaign across out-of-home, print, digital and experiential formats, with installations designed to create physical spaces where consumers can engage with the idea of pausing.

Varun Koorichh, VP Marketing and Portfolio Head, Premium and Luxury, said the brand wants to counter a culture of constant documentation by highlighting deeper engagement with everyday moments. He added that Clarke’s public journey of resilience and self-awareness made her a credible voice for the message.

Clarke said the collaboration reflected her own experience of navigating demanding schedules and constant movement, noting that the campaign resonated with her belief in slowing down and staying grounded.

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Through this association, Black Dog Soda aims to build a long-term brand narrative centred on mindful living and intentional choices.