McDonald's Brazil Flips into Stranger Things in New Campaign

McDonald’s Brazil has launched a Stranger Things-themed campaign that turns selected restaurants into Upside Down-inspired locations.

The rollout began on November 25 and brings visual elements, menu items, and digital engagement linked to the Netflix series.

The campaign was developed by GALERIA.ag and includes inverted McDonald’s signs, dim neon lighting, and retro arcade-style ordering kiosks that match the Stranger Things 1980s aesthetic.

The experience is available across dine-in, delivery, and drive-thru formats.

As part of the promotion, the McDonald’s app features a “Retrospective” function that assigns users a Stranger Things-style persona based on their order history.

The intent is to connect the physical restaurant experience with online interaction.

• McDonald’s Brazil transforms restaurants into Stranger Things experience
• Limited-edition menu and app features link brand to hit Netflix series
• Campaign boosts digital engagement and nostalgia-driven marketing​

The special menu includes the Stranger Burger and Stranger Chicken Sandwich, both served on upside-down buns with maple barbecue sauce, bacon, crispy onions, cheddar, and mayo. Other themed items include the Hawkins McFloat made with Coca-Cola and vanilla dairy topping. Desserts include Walkie Torta, Scoops Sundae, and Code Red McColosso.

The campaign coincides with excitement around the final season of Stranger Things and is expected to run for a limited time. McDonald’s aims to draw foot traffic, boost digital interactions, and expand brand relevance with younger and streaming-engaged audiences.

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With themed décor, app integration, and limited-edition menu items, the initiative positions McDonald’s as part of the broader entertainment-driven marketing trend seen across global food and beverage brands.