Bigg Boss 19 Secures Nine Sponsors, Set to Premiere on August 24

JioStar is gearing up to launch the 19th season of Bigg Boss Hindi, one of India’s favorite reality shows, hitting screens on August 24, 2025, on JioHotstar and COLORS.

The show has already created a buzz by signing on nine major brands as sponsors, showing just how popular it remains with advertisers and fans alike.

The sponsors include well-known names like Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier, covering everything from personal care to cars and lifestyle products.

Vaseline is back as a Co-Presenting Sponsor, eager to highlight its products after a successful run last season. “Bigg Boss remains India’s most influential reality format, offering unparalleled reach with seamless brand integrations,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.

• Bigg Boss 19 Premieres August 24 with Nine Top Sponsors Onboard
• Salman Khan Returns as Host for Bigg Boss 19: Theme, Sponsors & Premiere Details
• Bigg Boss 19 to Stream First on JioHotstar, Backed by Brands like Vaseline & Flipkart

This season’s theme, Gharwalon Ki Sarkaar, promises a fresh twist with a Parliament-inspired house where contestants call the shots, leading to plenty of drama and surprises. Hosted by Salman Khan for his 16th season, Bigg Boss 19 will stream daily at 9:00 PM on JioHotstar with a 24/7 live feed and air on COLORS at 10:30 PM.

Fans can expect more than just entertainment—they’ll get to engage through live voting, the Jeeto Dhan Dhana Dhan contest, and real-time chats on JioHotstar.  “Bigg Boss has proven to be a high-engagement platform for Appy Fizz, aligning perfectly with our brand’s iconic positioning,” said Nadia Chauhan, Joint Managing Director and CMO of Parle Agro.

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With a bold new logo, a digital-first premiere on JioHotstar 90 minutes before COLORS, and a format that puts contestants in charge, Bigg Boss 19 is set to keep viewers hooked. The strong lineup of sponsors and innovative approach make this season a must-watch, blending entertainment with interactivity for fans and brands alike.