Bata Launches Brighter Moments Festive Line with Kusha & Niharika

Bata India is entering into the festive season with its colorful Brighter Moments line and campaign with its modernity and comfort that the brand has come to be associated with.

This collection is all about individuality and style and was launched as a part of Bata global Make Your Way campaign, at the very right moment, just in time during Diwali and beyond.

 The campaign features digital influencers Kusha Kapila and Niharika NM who bring their own charm and relatability to reach a younger trend-conscious audience.

The Brighter Moments line offers something to all. In the case of women, it provides stunning metallic mules and decorated heels that bring glitter to any party, whether it is a small Diwali party or a party at night.

• Bata India Launches ‘Brighter Moments’ Festive Collection with Kusha Kapila & Niharika NM
• Celebrate Diwali in Style: Bata’s Brighter Moments Collection Combines Comfort and Contemporary Fashion
• Bata’s Festive Footwear Campaign Targets Trend-Conscious Youth with Metallic Mules and Polished Loafers

These items are meant to make you comfortable and yet effortlessly stylish. In the case of a man, the collection includes smooth derbys and deep tan loafers- polished yet casual shoes that are used in both formal and informal parties. Each couple displays the classic quality and versatility of Bata.

Kusha Kapila, an actor and content creator, shared her excitement: “I’ve grown up wearing Bata, so being part of their Diwali campaign feels like a full-circle moment. This collection nails the festive vibe with its mix of comfort, quality, and contemporary style.” Niharika NM added, “Festive fashion is all about showing your personality with confidence. Brighter Moments does that so well—it’s stylish, versatile, and perfect for celebrating in your own way.”

Badri Beriwal, Bata India’s Chief Strategy and Business Development Officer, explained the campaign’s vision: “Brighter Moments isn’t just about festive footwear; it’s about telling a story of style and individuality. With Kusha and Niharika, we’re speaking to today’s youth, especially young women, who are redefining what festive dressing looks like.”

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Spanning TV, social media, and more, this campaign brings Bata’s fresh perspective to life. With Brighter Moments, the brand proves it can honor its heritage while setting new trends for the festive season.