Kriti Sanon Leads Campus Shoes' Bold 'You Go, Girl!' Campaign

Campus Activewear just dropped the second edition of its awesome You Go, Girl! campaign, starring Bollywood star Kriti Sanon.

After the first campaign cheered women on to own their fashion choices, this year’s version goes bigger, celebrating women who live confidently and brush off society’s labels.

The campaign’s highlight is a lively video where Kriti struts through a lobby surrounded by words like “Too Ambitious,” “Too Bold,” “Opinionated,” and “Drama Queen.”

She doesn’t miss a beat, moving with total ease in her Campus Shoes, which scream style and confidence. At the end, she points to her kicks and says, “Damn good shoes, yaar!”

The campaign wraps with the bold tagline: “They’ll always have something to say. You Go, Girl. Move Your Way.” It’s a total vibe, urging women to keep doing their thing, no matter what.

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Nikhil Aggarwal, CEO of Campus Activewear, said, “You Go, Girl! celebrates women who live unapologetically, guided by self-belief. Our brand’s Move Your Way philosophy reflects this, encouraging women to take strides that feel true to themselves. Kriti Sanon embodies this spirit, blending ambition and authenticity to inspire today’s women.”

Kriti shared her excitement, saying, “This campaign resonates with me because it reflects my journey of rising above judgments and the reality of countless women who do the same. It’s about owning your choices and moving confidently, regardless of labels. Partnering with Campus, a brand that stands for individuality, feels incredibly meaningful.”

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Hemant Shringy, Chief Creative Officer at Wondrlab, added, “We wanted to portray confidence as knowing who you are, unbothered by stereotypes. Kriti’s effortless movement through those labels captures the essence of You Go, Girl!—light, real, and empowering.”