Starbucks India Celebrates Diwali with 'Humari Special Jagah'

Starbucks India is warming hearts with its Humari Special Jagah campaign, a celebration of the connections that make the festival so special.

With a touching short film, the campaign shows how Diwali has grown from nostalgic family gatherings in childhood homes to joyful moments with friends, neighbors, and coworkers who become like family in today’s busy cities.

For over a decade, Starbucks has been India’s “Third Place”—that comfy spot between home and work where you can relax and feel at ease.

During Diwali, it becomes Humari Special Jagah, where people come together over coffee, laughter, and festive goodies to create memories. The campaign’s film, set in the made-up Gokul Heights neighborhood, captures neighbors of all ages hanging out at their local Starbucks.

With twinkling lights and festive vibes all around, they share desserts, crack jokes, and enjoy each other’s company, making the café feel like home.

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Starbucks’ Diwali menu is packed with treats that blend Indian flavors with their classic style. You can sip on drinks like the Saffron Latte, Choco Saffron Frappuccino, Marigold Oat Cold Brew, or Saffron Masala Chai. For dessert, there’s Saffron Pistachio Tiramisu, Saffron Malpua Cheesecake, and Saffron Rose Loaf Cake—familiar Indian sweets with a modern twist. Plus, they’ve got thoughtful gift options like hampers, the Diwali Blend coffee, a cute Bearista Plushie, an Iced Latte Candle, and a special Diwali-themed bottle to make gifting extra special.

“Diwali is all about coming together, and our campaign celebrates those connections with chosen families,” said Mitali Maheshwari, Head of Product and Marketing at Tata Starbucks. “Our stores are buzzing with warmth, joy, and flavors that capture India’s festive spirit.”

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Ashutosh Munshi from Edelman India added, “This campaign feels like today’s Diwali—full of tradition but alive with new ways to connect. Starbucks is where those moments happen.” With Humari Special Jagah, Starbucks India invites everyone to share the Diwali spirit and make every moment feel like home.