AMD and Social Panga Celebrate Onam with a Heartwarming AI-Powered Film

Social Panga and AMD have joined together to release an emotionally charged digital ad of Onam, the much-loved harvest festival in Kerala, on September 4, 2025.

The Yellow Shutter Production House worked with this ad to create a beautiful combination of tradition and technology, demonstrating that the AI developed by AMD can break language barriers and unite people closer to each other.

The film narrates a contemporary tale of attachment, based on the legend of King Mahabali, who is alleged to come to his people during Onam, once in a year.

It features AMD Ryzen AI laptops and applications such as Microsoft CoCreator, illustrating how technology can assist individuals to celebrate and share their culture regardless of their location and language.

The outcome is an emotional blend of the vibrant culture of Kerala and future AI.

• AMD and Social Panga Launch AI-Powered Onam Film Celebrating Tradition and Tech
• Ryzen AI Brings Kerala’s Onam Story to Life in Emotional Digital Campaign
• Onam 2025: AMD Showcases AI’s Power to Bridge Cultures with Heartwarming Film

Gaurav Arora, Co-founder of Social Panga, shared, “Technology, especially AI, is transforming how we connect. Our Onam film reflects AMD’s leadership in this space, showing how Ryzen AI laptops enable heartfelt communication while keeping emotions at the core of every interaction.”

Mukesh Bajpai, Marketing Head at AMD India, added, “Onam celebrates connection and shared experiences. With Ryzen AI, we aim to make technology an intuitive part of life, enhancing how people create and celebrate. This film embodies that vision, integrating advanced AI into everyday moments.”

Dilpreet Kaur Sandhu, Head of Business Growth and Strategy at The Yellow Shutter, called the project a creative highlight: “This film merges Onam’s cultural richness with AMD’s innovative technology, creating a compelling narrative that resonates with storytellers and audiences alike.”

Also Read: Duroflex Kicks Off Onam with Special Energise Mattress in Kerala

This campaign showcases AMD’s knack for using technology to tell stories that matter. By using AI to bridge cultural gaps, Social Panga and AMD invite everyone to experience the spirit of Onam in a fresh, tech-savvy way, proving that innovation can make traditions even more meaningful.