Duroflex Kicks Off Onam with Special Energise Mattress in Kerala

Duroflex, one of India’s top sleep brands, is celebrating Onam with a heartfelt campaign featuring a limited-edition Energise mattress, made just for Kerala.

This mattress uses cool Arctic Ice Fabric Technology to keep you three times cooler, perfect for Kerala’s warm weather. Teaming up with popular actress Amala Paul, Duroflex is bringing the festive spirit to life while highlighting the importance of a good night’s sleep.

The campaign includes a touching brand video that tells the story of a daughter and her hardworking mom during Onam.

Inspired by her mother’s dedication, the daughter gifts her the Energise mattress to help her rest better.

This sweet story captures the warmth of family and the joy of Onam, showing how Duroflex fits into Kerala’s traditions.

• Duroflex launches limited-edition Energise mattress in Kerala for Onam, featuring Amala Paul
• Onam 2025: Duroflex celebrates Kerala’s traditions with cool-tech Energise mattress and festive offers
• Duroflex blends tradition and innovation with Arctic Ice Fabric mattress and cultural initiatives in Kerala

Ullas Vijay, Duroflex’s Chief Marketing Officer, shared, "Kerala is our home ground and holds a special place in our journey. This Onam, we wanted to celebrate togetherness while prioritizing comfort. Partnering with Amala Paul has added a unique charm, making this festive season memorable for both our dealers and consumers.”

Duroflex is also spreading the festive cheer with personalized AI-generated Onam greetings featuring Amala Paul, shared with their dealers. Fans can make their own greetings through a special link, adding a fun, personal touch to the celebrations. Plus, there are print ads across Kerala and exciting offers like gold coins and vacation packages to make shopping for sleep solutions even more rewarding.

Beyond the campaign, Duroflex showed its love for Kerala by supporting the Punnamada Boat Club at the Nehru Trophy Boat Race on August 30, 2025, and sponsoring the Alleppey Beach Run 2025 on August 24. These efforts highlight the brand’s deep connection to Kerala’s vibrant culture.

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The Energise mattress, available only in Kerala, blends smart technology with eco-friendly design, catering to local needs. This Onam, Duroflex is making the festival unforgettable by combining tradition, family, and the gift of restful sleep.