Odissy Innovatives: Pioneering the Landscape of Customized DOOH Solutions

The landscape for digital out-of-home (DOOH) advertising is advancing, driven by advancements in AI and programmatic advertising, and growth in Tier II and Tier III cities. Capturing audience attention in public spaces during their daily routines, through large-scale visuals strategically positioned to boost brand visibility and recognition, is one of the factors enhancing its demand. Technological advancements further propel growth by facilitating real-time targeting and personalized messaging that improves campaign impact.

The sector is nevertheless, not without its challenges, most pertinent ones being a fragmented audience base, and budgetary restrictions that need to be navigated strategically for maximizing ROI. Addressing these issues through innovative solutions is Odissy Innovatives, a revolutionary DOOH solutions startup based in Bhubaneshwar. Founded by a seasoned industry leader, Rabindra Lenka, who brings over 25 years of experience in the domain, and has pioneered numerous industry-firsts, Odyssey develops out-of-the-box DOOH solutions.

DOOH Industry Trailblazer
An industry veteran, Rabindra has played a pivotal role in shaping the DOOH industry in India, being the first person to introduce DOOH solutions, all the way back in 2010 at the Delhi, Mumbai, and Bangalore airports. These solutions, designed for Nokia E7 series, paved the way for increased interest in DOOH visuals. He is also the first person to execute a complete internal and external aircraft wrap in India.

As a premier advertising agency, Odissy Innovatives stands out for its tailored OOH advertising campaigns curated precisely to meet the unique requirements of its diverse client base

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Working with organizations like Lintas Initiative, Jagran Prakashan, DDB Mudra, and others, he garnered extensive experience, leveraging which he ventured on his own, forming Odissy Innovatives. Today, in a short span since its inception, the firm has positioned itself as a premier agency and a preferred partner, offering personalized, creative, and innovative DOOH solutions. Steering away from a one-size-fits-all solution, Odissy Innovatives strives to provide unique solutions, following a flexible, customer-centric approach. The team conducts in-depth market research and audience analysis, using this information to create captivating campaigns.

Integrating cutting-edge technologies like augmented reality and interactive displays for creating immersive OOH experience for engaging end consumers, the firm provides turnkey solutions from campaign strategy creation to execution, along with modification strategies based on real-time ad performances, tweaking the campaigns for maximized impact.

“Partnering with us means getting our unparalleled commitment to delivering tailored DOOH advertising solutions that drive results. We ensure that every campaign is strategically designed for maximum impact. Our creativity and innovation are key differentiators, which is strengthened by our extensive network of premium advertising spaces in high-traffic locations, which guarantees optimal visibility for your brand”, shares Rabindra Lenka, Director, Odissy Innovatives. 
 
Journey and Future Roadmap
Since its inception, Odissy Innovatives has marked immense growth and a steady increment in revenue, garnering a diverse client base from varied industries. “We prioritize innovation and quality service, aligning with our mission to empower businesses through tailored digital solutions. Our vision is to be a leading force in the digital marketing landscape, driving success for our clients while fostering sustainable growth. This commitment to excellence and adaptability underpins our journey and future aspirations”, adds Lenka. 

As Odissy  Innovatives charts its future roadmap, it aims to unravel the full potential of DOOH, particularly in Odisha, a region susceptible to cyclones, which makes outdoor hoardings and structures a big danger, and a challenge for emergency response and evacuation routes.  

Odissy Innovatives aspires to emerge as the leading agency providing DOOH solutions to resolve these challenges and plans to expand its reach across India, nurturing partnerships with leading brands, and driving growth. The firm also plans to invest in talent acquisition and training, ensuring it continues to offer cuttingedge solutions for clients across industries.