More Idea : Empowering Brands with Creative Excellence and Measurable Impact

The Digital Out Of-Home (OOH) advertising industry is revolutionizing how brands engage with audiences by integrating cutting-edge technology with outdoor marketing. This evolution enables dynamic, real time content delivery across digital billboards, transit screens, and interactive kiosks, providing a more engaging and targeted experience than traditional advertising methods. With the ability to tailor content to specific audiences, locations, and times, digital OOH enhances audience connection and maximizes brand impact. Leading the charge in this transformation, More Idea is an integrated marketing services agency renowned for crafting innovative strategies that elevate brands. By fusing creativity with strategic thinking, the firm develops unique, compelling campaigns that create memorable brand identities and drive business growth.

Sustainable Advertising Solutions
At More Idea, the firm stands out as the only ‘ROI Creative Lab’ in the country, a bold claim that sets us apart in a market where most agencies shy away from guaranteeing a return on investment. “Since our inception in 2014, we've focused on solving marketing challenges with a data-driven, ROI-centric approach that is supported by advanced tools and methodologies. Our commitment goes beyond just creating compelling campaigns, we also prioritize sustainability in every aspect of our work. We use solar powered billboards to reduce energy consumption, making our advertising solutions eco-friendly and socially responsible”, speaks Parag More, Director, More Idea. Additionally, the firm goes beyond traditional advertising by becoming integral to its clients' businesses, contributing to sales, trade, distribution, and training.

More Idea is an innovator in Out-Of-Home (OOH) advertising, combining sustainability with immersive storytelling to engage audiences. The company specializes in transforming static billboards into dynamic, emotionally impactful experiences, using solar-powered displays for eco-friendly advertising. With 60 years of combined expertise, the firm offers end-to-end solutions and delivers measurable results. The company's focus on collaboration ensures creative consistency and long-term client relationships, making it the only agency in the sector to guarantee ROI.

“With over a decade of experience, we have evolved from a company into a robust organization, continuously addressing challenges with innovative solutions. Operating across India, Africa, the UAE, and the U.S., we are the only agency in the country that functions 24/7, 365 days a year, ensuring constant client support regardless of time zone differences. Our vision is clear, which is to create ideas that people genuinely want to engage with. We are focused on becoming a top 10 agency in the next two years, prioritizing both revenue growth and value creation for our clients”, adds Parag More.

At the heart of our agency lies a clear vision to create ideas that people want to spend time with, backed by the promise of measurable results

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Decade of Innovation
At More Idea, the firm is shaping the future with AI-driven solutions, sustainability, and unmatched talent. Since 2021-2022, the company utilized AI to create interactive out-of-home platforms that deliver measurable ROI for its clients. As India’s only ROI Creative Lab, the company maps every brand journey with precision, ensuring success despite challenges. Sustainability remains central, with expanded practices across geographies setting new industry benchmarks. The company’s talent strategy is unique, as the firm recruits from semi-urban and rural areas, investing in training to create future leaders.

Looking ahead, More Idea is determined to be among the top 10 players in the advertising industry by 2026. With cutting-edge technology, innovative strategies, and a team of visionary professionals, it is confident in achieving this goal. The company’s promise to clients is simple, which is to sit back and trust it to navigate the brand’s marathon journey with precision and creativity.