Devising Immersive: Campaigns for Brands to Steer Business Growth

Outdoor advertising has been one of the oldest advertising strategies which have served one main purpose, i.e., to reach the largest audience possible within a specific period of time. As the technology advances, advertisers are increasingly leveraging digital out-of-home (DOOH) advertising, which brings in tandem the benefits of traditional out-of-home (OOH) advertising with the dynamic capabilities of modern digital technology; thereby reaching and engaging audiences at scale.