Kia Launches 'Tech Is Now Badass' Seltos Campaign With Bobby Deol

Kia India has unveiled a new integrated marketing campaign to introduce the all-new Kia Seltos, reinforcing the SUV’s positioning around strength, control and technology.

Titled “Tech Is Now Badass”, the campaign features Bobby Deol and focuses on giving the Seltos a sharper, more assertive identity in a highly competitive midsize SUV segment.

Developed by Kia’s agency partner Innocean India, the campaign departs from conventional feature-led advertising and instead builds a strong character narrative around the vehicle.

The central television commercial presents a tense on-screen face-off between Bobby Deol and a young racer, using the interaction to reflect confidence, authority and the evolving mindset of modern SUV buyers.

• Kia launches ‘Tech Is Now Badass’ Seltos campaign with Bobby Deol
• Bobby Deol fronts Kia Seltos push highlighting tech and control
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The film integrates high-octane driving visuals with detailed product communication. Key highlights of the new Seltos, including the Trinity panoramic display, enhanced infotainment system, ambient lighting and advanced driver assistance systems (ADAS), are embedded into the storyline to underline the vehicle’s technological depth and premium positioning.

A key element of the campaign is the focus on connected car technology. Bobby Deol is shown demonstrating Kia Connect features, including remotely activating the Seltos X-Line variant using a smartwatch. This sequence reinforces the brand’s emphasis on digital integration, convenience and real-world usability, while aligning with the campaign’s technology-driven theme.

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The marketing rollout spans television, digital platforms and social media, ensuring wide reach across urban and tech-aware audiences. Through consistent messaging and a bold visual tone, Kia aims to strengthen recall for the Seltos and maintain its relevance among younger buyers seeking performance, design and connected features in a single package.

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With this campaign, Kia is targeting sustained engagement for the Seltos brand while reinforcing its standing as one of the company’s most important products in the Indian market.