Wrap2Earn & Moove Partner for Ads Across Uber India Fleet

Wrap2Earn Technologies Pvt. Ltd. has announced a national advertising partnership with Moove to deliver large-scale transit advertising across Moove-operated vehicles on the Uber India fleet.

As part of the agreement, Wrap2Earn will manage and execute both interior and exterior advertising formats across Moove’s ride-hailing fleet in key Indian cities, including Mumbai, Delhi NCR, Bengaluru, and Hyderabad.

The initiative converts high-usage commercial vehicles into mobile advertising assets, offering brands continuous exposure across busy urban routes.

The partnership expands Wrap2Earn’s transit media footprint and follows its recent appointment as the exclusive advertising partner for the Uber Shuttle fleet in India.

• Wrap2Earn and Moove partner to deliver ads across Uber India fleet
• New deal turns Uber ride-hailing vehicles into mobile advertising assets
• Wrap2Earn expands transit media reach through Moove-operated Uber cars

With access to multiple high-frequency mobility platforms, the company is building a consolidated India transit media network that allows advertisers to reach urban commuter reach at scale, across different touchpoints and time bands.

Moove’s fleet, which supports drivers operating on the Uber platform, is characterised by high utilisation rates and long daily running hours. This makes it suitable for sustained brand visibility, particularly in dense metropolitan areas where static out-of-home advertising formats face limitations related to space and clutter.

According to Wrap2Earn, the collaboration strengthens its ability to offer measurable, route-based advertising solutions through ride-hailing fleet advertising that align with urban mobility patterns. For Moove, the partnership introduces an additional revenue stream that supports drivers as they progress toward vehicle ownership, while maintaining operational efficiency.

The companies stated that the model is designed to benefit all stakeholders—advertisers gain consistent reach and frequency, drivers earn incremental income, and brands connect with urban consumers through vehicle branding in real-world settings during daily travel.

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With this partnership, Wrap2Earn and Moove aim to scale mobility-led media across India, positioning transit formats as a practical and accountable channel within the broader advertising ecosystem.