Wonderla Holidays Brings Onam to Life with a Heartfelt Campaign in Kerala

Wonderla Holidays Ltd. has introduced a vibrant and friendly campaigne of Onam that embraces the festivities of the popular Onam in Kerala.

This campaign, which blends local taste and fun, was launched on August 28, 2025 by incorporating artistic billboards and a catchy digital Onam Anthem to welcome all to join the celebration at Wonderla Kochi.

The campaign which is primarily designed by Wonderla team consists of billboards and metro advertisements directly addressing Keralites.

There are signs in Kozhikode, which say, Hey friend, let's hit Wonderla! and in Thiruvananthapuram they read, Buddy, you want to have an awesome Onam at Wonderla?

These advertisements are written in the same casual, friendly language that you can hear in everyday conversations and that makes them sound like an invitation of a friend. It is a brilliant way of reaching out to people in the various cities and towns of Kerala.

• Wonderla Holidays Onam campaign 2025: Celebrate Kerala’s festival in Kochi
• Onam festivities at Wonderla Kochi: rides, live shows, and traditional Sadya
• Festive digital Onam Anthem and social challenges bring Kerala locals together

In the spirit of the festival, Wonderla is creating a festive mood on social with an Instagram and Spotify dance challenge, the Onam Anthem. It is all about the energy and spirit of Kerala, inviting people to participate and share their movements in the anthem. “We wanted this Onam to feel like a big, warm hug from Wonderla,” said Dheeran Choudhary, Chief Operating Officer of Wonderla Holidays Ltd. “By tapping into local humor and traditions, we’re welcoming everyone to celebrate with us in a way that feels like home.”

At Wonderla Kochi, the Onam spirit comes alive with colorful decorations, live shows, and a delicious Onam Sadya served on banana leaves. It’s the perfect spot for families, friends, and tourists to soak in Kerala’s culture while enjoying thrilling rides. The campaign shines by keeping things real, blending the everyday charm of Kerala with the magic of Onam.

Also Read: Slurrp Farm's New Campaign Celebrates Healthy, Kid-Friendly Meals

Running through September 8, 2025, when Thiruvonam wraps up, this campaign makes Wonderla Kochi the place to be for festive fun.