HP India Names Ayushmann Khurrana as Brand Ambassador

HP India has named Bollywood actor Ayushmann Khurrana as its new brand ambassador as the company seeks to align the evolving image of the performer with its mission to empower people through technology.

The current shift is similar to international collaborations of HP with such world-recognized brands as Ferrari and Real Madrid, which are a considerable step towards the empowerment of HP in Indian markets.

Khurrana, the actor has received a National Award and is someone who depends on unconventional movie selections, will be participating in the new campaign of HP India, with his brother, actor Aparshakti Khurana.

The messaging behind the campaign will be based on the need to strike a chord with the Indian consumers using innovation, integrity, and flexibility as key drivers, which happens to be the core values of Khurrana life choices.

He has succeeded in promoting socially relevant stories through his films, such as Vicky Donor and Shubh Mangal Zyada Saavdhan, hence, being the apt representation of HP brand identity.

• HP India Appoints Ayushmann Khurrana as Brand Ambassador to Inspire a New Tech Generation
• Ayushmann and Aparshakti Khurrana Join Forces in HP India’s Campaign Celebrating Innovation and Empowerment
• HP India Taps Ayushmann Khurrana to Connect with Youth Through Creativity, Technology, and Storytelling

“Ayushmann’s dynamic personality and commitment to pushing boundaries align perfectly with HP’s mission to inspire and empower,” said an HP India spokesperson. The campaign will be rolled out with the help of digital, print and even TV media and will bring attention to the top-of-the-line laptops and technology provided by HP that will fit the needs of new-age, highly tech-savvy customers.

This partnership follows a period when HP is increasing its focus on the Indian consumer technology market that is growing by the day. The brand will use the popularity of the celebrity and incorporate it into their campaign to reach out to the youth who are more focused on creativity and innovation. The second one is adding Aparshakti Khurrana, which creates a very family-like element of the campaign and makes it more emotional.

Khurrana expressed excitement about the collaboration, stating, “HP’s commitment to innovation and empowering individuals resonates with me. I’m thrilled to be part of this journey, especially alongside my brother Aparshakti, to showcase how technology can transform lives.”

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This news comes after Khurrana has been recognized with other awards, the latest of which is his acceptance to become a member of Academy of Motion Picture Arts and Sciences. HP India will not stop at this collaboration and will continue its innovation over time. However, this is a confident move towards embracing technology and being able to connect with cultures and motivate the new generation of creators.