Jasprit Bumrah Signed as the Brand Ambassador of L&T Finance

The non-banking financial company (NBFC) L&T Finance (LTF) has signed Indian cricket player Jasprit Bumrah as its brand ambassador. LTF's national initiatives to engage customers and increase brand awareness include this partnership.

Jasprit Bumrah will appear in LTF's Above The Line (ATL) and Below The Line (BTL) marketing campaigns across a range of media. These marketing initiatives seek to increase brand awareness and consumer engagement while highlighting LTF's extensive array of financial services and products.

The Chief Marketing Officer at L&T Finance, Kavita Jagtiani, said in a statement commemorating the event, "We are delighted to welcome Jasprit Bumrah, one of India's most iconic sports figures, to the LTF family as our brand ambassador. One of our key tenets is greater brand awareness, which this collaboration directly promotes. Bumrah's remarkable performance has made him a household name and earned him widespread respect and recognition. His constant discipline and commitment to cricket, which foster a great deal of trust, make him the ideal representative of the LTF brand."

"His modesty and approachability are evident on and off the field. We can easily connect with people from all walks of life owing to his versatility, which further contributes to his universal appeal. Bumrah is a wonderful example of our company's values, which include a commitment to quality and customer satisfaction. As a result, this partnership is more than just a partnership; it is a strong alignment of vision and values that propels us farther," Jagtiani continued.

One of the top lenders in the fields of two-wheeler, farm equipment, and rural business finance is LTF. It is especially notable that LTF has a substantial presence in urban finance. LTF enables people and families to reach their financial objectives by offering easily accessible and customized financial solutions to both urban and rural communities.

According to data from the quarter that ended on December 31, 2024, the company's broad reach into roughly 2 lakh villages—made possible by a robust retail franchise that consists of 2,028 rural branches, 185 urban branches, and more than 12,500 distribution touch points—underpins its market leadership.