Titan 'Wear Your Story' Campaign Led by PV Sindhu & Vikrant Massey

Titan has unveiled its latest brand campaign, ‘Wear Your Story’, positioning Titan watches as markers of personal identity rather than just fashion accessories.

The campaign is led by PV Sindhu and Vikrant Massey, whose journeys reflect discipline, purpose, and individuality. Through this initiative, Titan Company Limited aims to connect with audiences who value authenticity and self-expression in their everyday choices.

The campaign is built on the insight that consumers, particularly young Indian consumers, are increasingly drawn to brands focused on real stories and values.

Instead of highlighting glamour or status, Titan’s new campaign focuses on stories shaped by effort, consistency, and personal growth.

The brand presents watches as companions to life’s milestones, quietly reflecting who the wearer is and what they stand for.

• Titan launches ‘Wear Your Story’ campaign featuring PV Sindhu and Vikrant Massey
• New Titan watch campaign focuses on identity, purpose, and authentic self-expression
• Titan repositions watches as symbols of personal journeys over fashion trends

PV Sindhu and Vikrant Massey were chosen for their credibility and relatability. Sindhu’s film traces her journey of resilience, commitment, and passion for sport, showing how perseverance defines both her career and her personal style. She notes that the campaign resonates with her belief that purpose and discipline shape identity over time. Vikrant Massey’s film highlights sincerity and conscious choices, portraying style as an outcome of lived experiences rather than external validation.

Ranjani Krishnaswamy, Chief Marketing Officer, Analog Watches at Titan Company Limited, said the campaign reflects how people today want their style to mirror their values. She added that Titan’s watchmaking craftsmanship is designed to support this idea, allowing watches to become subtle expressions of personal stories rather than loud statements.

The creative direction, led by Ogilvy South, keeps the storytelling grounded and human. Puneet Kapoor, Chief Creative Officer, Ogilvy South, said the intent was to move away from exaggerated narratives and focus on honesty and lived realities. According to him, strong brands are built by reflecting the lives and choices of real people.

Also Read: Godrej's 'Jingle Bells Unwrapped' Redefines Christmas for Urban India

‘Wear Your Story’ campaign is being rolled out across digital platforms and social media, reinforcing Titan’s brand positioning around meaningful design and relevance. The campaign encourages viewers to reflect on their own journeys and see style as an extension of character, values, and everyday decisions rather than trends alone.