Godrej's 'Jingle Bells Unwrapped' Redefines Christmas for Urban India

Godrej Vikhroli Cucina has launched “Jingle Bells Unwrapped”, a festive campaign that reinterprets the traditional Christmas carol to reflect how urban India celebrates the season today. Instead of conventional imagery, the campaign highlights everyday rituals built around snacks, digital screens, and shared moments at home, aligning with evolving lifestyles.

The campaign features a reworked version of Jingle Bells performed by Voctronica, an all-vocal ensemble, with appearances by celebrity chefs Amrita Raichand and Ajay Chopra. The song adapts the familiar tune to modern settings, portraying Christmas celebrations shaped by changing routines, smaller gatherings, and personal traditions.

“Jingle Bells Unwrapped” acknowledges that many urban families celebrate Christmas away from extended relatives, often balancing work commitments and city life. The narrative reflects celebrations that include watching favourite holiday films, listening to music, decorating compact living spaces, and enjoying quick festive snacks rather than elaborate meals.

• Godrej reimagines Christmas with ‘Jingle Bells Unwrapped’ for urban India
• Festive campaign highlights modern Christmas rituals around snacks, screens, and home moments
• Godrej Vikhroli Cucina blends tradition and contemporary lifestyles in new Christmas campaign

Food and snacking play a central role in the campaign’s storytelling. Insights from Godrej Yummiez STTEM 2.0 – India Snacking Report show that 67 percent of Indians snack based on mood, while 72 percent snack more when happy. These findings are woven into the campaign to position snacking habits as part of festive emotional expression rather than indulgence alone.

The campaign also aligns with Godrej Vikhroli Cucina’s broader focus on mindful snacking and protein-rich food choices. By linking festive joy with simple food moments, the brand reinforces its approach to everyday nourishment without relying on idealised portrayals of celebration.

According to Anushree Dewen, Head of Marketing and Innovation at Godrej Foods Ltd., the campaign balances cultural familiarity with modern relevance by using a widely recognised melody to reflect evolving consumer behaviour. Sujit Patil, Chief Communication Officer at Godrej Industries Group, added that the initiative connects festive storytelling, food habits, and contemporary celebrations.

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Through “Jingle Bells Unwrapped”, Godrej presents Christmas in India as a personal, lived experience shaped by routine, comfort, and connection within urban Indian homes.