Tinder's "Crush Feelings" Campaign Brings the Butterflies of a Crush to Life

Tinder, the popular dating app, just dropped its “Crush Feelings” campaign, and it’s all about capturing the wild, heart-racing moments of having a crush.

With five short, quirky ad films, Tinder shows off the rollercoaster of emotions that come with liking someone new, making it clear why it’s the go-to app for sparking those exciting connections.

Launched today, the campaign dives into the feelings we all know too well. One ad, Tongue Tied, shows two people stumbling over their words, their tongues comically tied in knots as they try to talk to their crush—awkward, but so relatable. In Puddle, a woman literally melts into a puddle of emotions after getting a text from her crush, nailing that giddy feeling of a new message. 

Rollercoaster captures the nervous thrill of waiting for a reply, while Screaming Inside shows the inner freak-out when a date gets confirmed. And Windswept brings the chaos of instant chemistry, with stuff flying around like a love tornado. Each ad wraps up with, “It all starts with a Swipe,” reminding us that Tinder is where these sparks begin.

• Tinder Launches “Crush Feelings” Campaign, Capturing the Thrill of Modern Romance
• From Butterflies to Awkward Chats: Tinder’s “Crush Feelings” Ads Bring Crush Moments to Life
• Tinder’s Quirky New Campaign Shows Why It’s the Go-To App for Gen Z Connections

Tinder’s goal is to keep dating fun and real, and this campaign nails it. According to reports, it’s all about making Tinder the place for crushes, especially for Gen Z looking for real connections. This comes hot on the heels of Tinder’s new “modes” feature, which lets users customize their dating vibe, as shared by Match Group’s CEO Spencer Rascoff in a recent earnings call.

Also Read: Spotify Rolls Out In-App Messaging to Share Music and Connect with Friends

With humor, heart, and visuals that pop, the “Crush Feelings” campaign perfectly captures the thrill of modern romance. As dating keeps changing, Tinder’s staying ahead, making sure it’s the app where crushes turn into something more.