Tata Coffee Grand Cold Coffee Spotlights Office Meet Cutes

Tata Coffee Grand Cold Coffee has rolled out a new Valentine’s Day campaign digital film that focuses on everyday interactions rather than grand romantic gestures.

The campaign brings attention to small, familiar moments at work, positioning casual coffee breaks as spaces where office meet-cutes can naturally form.

Set in a modern office environment, the film follows two colleagues whose paths cross during routine moments across the day.

Their interaction is understated and realistic, building gradually through shared glances and pauses rather than dramatic dialogue.

The narrative mirrors the experiences of urban working professionals who spend long hours at work and often form meaningful relationships through repeated, ordinary encounters.

• Tata Coffee Grand Cold Coffee spotlights office meet-cutes in new Valentine film
• New Tata Coffee ad turns everyday office breaks into modern romance moments
• Tata Coffee Grand links cold coffee with shareds and workplace connections

The film is part of Tata Coffee Grand Cold Coffee’s ongoing “Too Cool To Have It Solo” platform, which highlights shared coffee moments. By placing the product within a workday setting, the brand reinforces its relevance to contemporary lifestyles where convenience, familiarity, and shared moments drive ready-to-drink coffee consumption choices.

Partha Biswas, President and Head – RTD Business at Tata Consumer Products, said the campaign reflects how social connections today are often shaped by daily routines rather than planned occasions. He noted that the film aligns with the brand’s focus on moments that feel authentic and relatable, strengthening its position as an Indian FMCG brand rooted in everyday relevance.

The campaign has been conceptualised by 82.5 India, known for its strong brand storytelling India. Mayur Varma, CCO, 82.5 India, said, “We have made this film as a meet-cute story and not necessarily as an ad. I hope people find it entertaining and associate Tata Coffee Grand Cold Coffee with modern-day meet-cutes over time.” 

Kiran Ramamurthy, CEO, 82.5 India, said, “Building on our platform of fostering connections, this new film reinforces the role of Tata Coffee Grand Cold Coffee as a social catalyst. We are taking the narrative from general hangouts into the everyday workplace, demonstrating that those ‘spontaneous, real moments’ we champion aren't limited by location. The product remains the trigger that transforms a mundane pause into a genuine interaction.”

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Shot with a minimal, realistic treatment, the film subtly integrates a workplace romance theme without exaggeration. With this effort, Tata Coffee Grand Cold Coffee continues to link its brand with routine breaks and human connections.