Britney Spears Sells Music Rights to Primary Wave in 200M USD Deal

Britney Spears has completed a Britney Spears music rights sale, transferring ownership of her song catalogue to Primary Wave in what has been described as a $200 million music rights deal.

According to US media, the transaction was finalised late last year and includes Spears’ share of publishing and royalty income, marking a major Britney Spears catalogue deal in the global music industry.

The agreement is part of a broader pop music catalogue sale trend, as artists monetise long-established work amid rising demand from music rights investment firms.

Spears’ catalogue spans the era that defined her commercial peak and cultural impact, making it one of the most valuable iconic pop songs royalties collections of the modern era.

• Britney Spears sells music catalogue to Primary Wave in $200M deal
• Britney Spears completes major catalogue sale amid music rights boom
• Primary Wave acquires Spears’ iconic pop hits in reported $200M agreement

Songs widely reported to be included in the deal feature “…Baby One More Time,” “Oops!… I Did It Again,” “Toxic,” “Gimme More,” and “Womanizer.” These tracks continue to generate strong revenue through streaming, radio play, and licensing, reinforcing the long-term value of Britney Spears publishing rights in a competitive market.

While neither party has officially disclosed the full financial structure, the reported valuation places the transaction among the largest music industry catalogue deals involving a solo pop artist. The move mirrors other high-profile transactions and highlights the ongoing celebrity catalogue sales trend reshaping music ownership.

Primary Wave, known for its aggressive Primary Wave acquisition strategy, specialises in managing and expanding the commercial reach of established catalogues. Through its Primary Wave music publishing model, the firm focuses on synchronisation, brand partnerships, and long-term licensing opportunities across film, television, and digital platforms.

Spears has not issued a public statement on the sale. People familiar with the matter say the decision offers immediate financial security while shifting long-term catalogue management away from the artist.

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For observers, the deal underlines how enduring fan demand and predictable royalty income continue to position proven catalogues as stable assets—especially when tied to globally recognised artists like Spears.