Tata Capital Launches 'Zidd Tarakki Ki' Campaign With Shubman Gill

Tata Capital has rolled out a new brand campaign titled ‘Zidd Tarakki Ki’, featuring Indian cricketer Shubman Gill as its central face.

The campaign focuses on determination and persistence as key drivers of financial and personal progress, reflecting the mindset of individuals striving to move ahead in their lives despite challenges.

The campaign was launched during the India vs New Zealand ODI series and is designed to reach a wide national audience.

It includes a lead brand film along with multiple product-specific films, each built around common life goals such as buying a home, starting or expanding a business, purchasing a vehicle, funding education, or investing in property.

These films highlight how Tata Capital’s financial services support customers at different stages of their journey.

• Tata Capital launches ‘Zidd Tarakki Ki’ campaign featuring cricketer Shubman Gill
• Campaign highlights determination as the driver of financial and personal growth
• Brand films showcase Tata Capital’s role in supporting everyday life goals

Shubman Gill appears across the campaign as a recurring presence, linking the stories together. His rise in international cricket is used as a parallel to the aspirations of everyday Indians who rely on discipline, focus, and consistency to achieve long-term goals. Rather than presenting idealised success, the films portray realistic situations where products such as home loans, business loans, vehicle loans, and education financing enable steady and planned growth.

According to Abonty Banerjee, Chief Operating Officer – Digital, Technology and Marketing at Tata Capital, the campaign is rooted in real ambition. He said the idea behind ‘Zidd Tarakki Ki’ is to recognise the resolve that defines progress in India, where advancement is built on daily effort and clear intent. The campaign aims to show how financial solutions can support this intent in practical ways.

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The campaign will run for four weeks until February 5, 2026. It is being promoted across television, digital platforms, and social media, with communication in multiple languages to connect with audiences across urban and semi-urban markets.