Swarovski Names Rashmika Mandanna as Brand Ambassador for India

Swarovski, the world-famous Austrian luxury crystal brand, has announced the appointment of the renowned Bollywood Indian actor Rashmika Mandanna as its latest Brand Ambassador covering India, which is one of its fastest-growing markets.

This business tactic highlights Swarovski intention to engage the Indian rich and vibrant jewelry sector and culturally rich consumer population that has a strong connect with self expression and changing fashion trends.

Rashmika Mandanna, who is an icon of pan-India reach and vibrancy in the big screen and cyber space, represents the new-age Indian shopper- assertive, proud, and comfortable with being different.

Her vibrant personality and relatable style greatly resonate with Swarovski ideologies of joyful extravagance, inspirational glamour and allure.

With her blockbuster performances and reputation as a style icon, Mandanna fits perfectly to symbolize the brand ideation of timelessly effortless form and emotional connection.

• Swarovski Appoints Rashmika Mandanna as Brand Ambassador for India
• Rashmika Mandanna to Represent Swarovski in India’s Growing Luxury Jewelry Market
• Swarovski Expands India Focus with Rashmika Mandanna as New Face of the Brand

Nasr Sleiman, General Manager of Swarovski India, Southeast Asia, and Middle East, stated, “Rashmika reflects the evolving identity of today’s Indian consumer. Her appointment as Brand Ambassador symbolizes our commitment to engaging meaningfully with this dynamic market as we expand our retail footprint and strengthen our cultural connection with India.” The brand aims to leverage Mandanna’s widespread popularity to deepen its resonance with Indian audiences.

Expressing her excitement, Mandanna shared,“Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry—it’s about feeling radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and inspire people to celebrate their individuality through modern glamour.”

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This partnership highlights Swarovski’s focus on India as a pivotal growth driver. The brand’s latest campaign featuring Mandanna showcases its exquisite jewelry, including gold-tone plated designs with asscher-cut crystals and Swarovski zirconia, symbolizing romance and brilliance. As Swarovski continues to expand its retail presence, Mandanna’s association is set to elevate the brand’s appeal, blending tradition with contemporary allure for India’s fashion-forward consumers.