Birla Opus Paints Celebrates Ganesh Chaturthi with Heartwarming Digital Film

Birla Opus Paints, a brand under Aditya Birla Group’s Grasim Industries, has launched a touching digital film to mark Ganesh Chaturthi, aligning with its “Duniya Ko Rang Do” philosophy.

The campaign, conceptualized by Leo India, emphasizes the transformative power of colors in enhancing festive traditions and fostering joy, devotion, and togetherness.

The ads tells the story of a little boy who’s super excited to bring Lord Ganesha home for the first time. His parents aren’t so sure at first—they’re stressed about work, guests, and all the prep. But the kid’s big heart and love for Bappa win them over.

They roll up their sleeves, grab some paint, and turn their home into a colorful, welcoming space for the festival. It’s a simple story that shows how colors can make a house feel like a home and create memories that stick.

• Birla Opus Paints Launches Ganesh Chaturthi Film Celebrating Colors and Togetherness
• Heartwarming Birla Opus Digital Campaign Highlights “Duniya Ko Rang Do” Philosophy
• Ganesh Chaturthi 2025: Birla Opus Paints Inspires Homes with Festive Colors

The film wraps up with the tagline, “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do” (Let Colors Spread Happiness, Color the World).

Users can check out the film on YouTube, Facebook, Instagram, or LinkedIn, and it’s a nudge to families to freshen up their homes for Ganesh Chaturthi. Inderpreet Singh, Head of Marketing at Birla Opus Paints, said,“Ganesh Chaturthi brings homes and neighborhoods alive. This heartwarming film, seen through a child’s eyes, showcases how paints transform spaces and create cherished memories.” Sachin Kamble from Leo India added, “This film captures the innocence of a child’s wish to welcome Bappa, showing how Birla Opus transforms homes into spaces of celebration and love.”

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Following their hit campaigns for Holi and “Celebrating Colours of India,” Birla Opus keeps tugging at heartstrings. Available in over 5,500 towns, the brand’s all about making every festival brighter and more meaningful with a splash of color.