Sunny Cooking Oil's Ganesh Chaturthi Film Celebrates Food, Family, and Festivity

As the people of India celebrate Ganesh Chaturthi, Sunny Cooking oil has started an endearing campaign that beautifully captures the spirit of the festival through food, family and tradition.

Written and directed by AlphaX, the three-minute short film titled Letter Bappa contributes an emotionally moving excerpt of the spirit of the festival, through the lens of a young girl, drawing on togetherness brought about by the shared meal.

The movie traces the girl on her way back home to her village, which is filled with celebrations of Ganesh Chaturthi, musical rituals, jokes, and food. From kitchen preparation to collaboration in the making of elaborate family meals, food is shown as the means to bridge the generations.

The narrative reaches its climax when the girl composes a soulful message to Lord Ganesha or Bappa, and it touches a cord with the audience.

• Sunny Cooking Oil’s Ganesh Chaturthi Film ‘Letter Bappa’ Celebrates Family and Food
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Produced by AlphaX, the film aligns with Sunny Cooking Oil’s tagline, “Life Aapki, Recipe Aapki,” positioning the brand as an integral part of festive and everyday meals. By showcasing how its oil transforms simple ingredients into cherished memories, the campaign reinforces Sunny’s role in Indian households.

Milind Pingle, CEO of the Consumer Products Division at Frigorifico Allana Pvt. Ltd., emphasized the festival’s unifying power, stating, “Ganesh Chaturthi brings families together, and food is at the heart of every celebration. Our film captures the joy, laughter, and togetherness that define these moments.”

Dorothy Rebello, Co-founder of AlphaX, shared the personal inspiration behind the project: “The film draws from my experiences with my daughter during Ganesh Chaturthi. Her wonder and love for Bappa shaped this story, making it human, relatable, and rooted in everyday celebrations.”

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Ganesh Chaturthi is a spiritual yet a social festival and therefore the campaign by Sunny cooking oil capitalizes on the cultural aspect of food in community life. Coupled with emotions of nostalgia, interconnected family, and the joy of a common dinner, the video appeals to the timeless commitment of the brand to make the important occasions of life more special.