Sprite's 'Spicy ko do Sprite ka Tadka' Campaign Stars Sharvari & Sunil Grover
Sprite, the popular lemon-lime beverage, has recently launched a vibrant new campaign titled Spicy ko de Sprite ka Tadka in homage to the Indian fascination with spicy food.
The campaign featuring the colorful Sharvari and the funny Sunil Grover demonstrates how the refreshing taste of Sprite perfectly fits hot dishes, and each bite will be even more enjoyable.
The central advertisement of the campaign is set in a busy restaurant with Sharvari confronted by a menu of hot food, which Grover is serving, and he takes center stage as he acts out various funny roles.
With every spicy bite, a sip of Sprite chills the food down making it seem like a fun game of spice-Sprite-spice, making the food even more interesting.
Sumeli Chatterjee, a marketing leader at Coca-Cola India, said,“India’s passion for spicy food is unmatched, and Sprite’s lemon-lime twist enhances this experience, making every bite more enjoyable.”
- Sprite adds a refreshing fizz to India’s love for spicy food with Sharvari & Sunil Grover
- ‘Spicy ko do Sprite ka Tadka’ celebrates bold flavors and Gen Z’s spicy cravings
- Ogilvy India’s new Sprite campaign pairs spicy meals with Sprite’s zingy refreshment
Sharvari, Sprite’s brand ambassador, shared her excitement: “Sprite always delivers clutter-breaking campaigns that resonate with Gen Z. Pairing spicy food with Sprite makes every bite better, and I’m excited for fans to try it.” Grover chimed in, “This campaign captures the joy of a great meal. Shooting it was a blast, and Sprite truly spices things up!”
Created by Ogilvy India, the campaign speaks to Gen Z’s love for bold flavors. Sukesh Nayak, a creative head at Ogilvy, said, “For Gen Z, spice is a badge of honor. This campaign invites them to embrace it with Sprite’s zesty twist.”
Sprite has teamed up with popular food brands like Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm to bring this campaign to life with fun, food-focused events. You’ll see the campaign everywhere—on TV, social media, billboards, and more.
Also Read: Zee Entertainment Unveils Zee Spotlight with Hyundai as First Partner
With Spicy ko de Sprite ka Tadka, Sprite is all about making spicy meals more enjoyable with its refreshing fizz. So, next time you’re digging into something spicy, grab a Sprite to keep the good vibes going.
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