Zee Entertainment Unveils Zee Spotlight with Hyundai as First Partner

Zee Entertainment Enterprises Limited (ZEEL) introduced Zee Spotlight, a new and compelling advertising platform under its management Z RISE Initiative and Hyundai Motor India Limited is its first exclusive partner.

This new platform will transform the way brands reach their audiences by proposing creative advertising opportunities on both the TV channels and the streaming platform of ZEE5, Zee.

Zee spotlight provides various attractive ad formats such as short video stings, branded content windows, product placements, QR code pop-ups and tags in the entertainment and movies channels of Zee.

These are aimed at capturing attention, generating interest, creating desire and action in accordance to the AIDA model of marketing. Having a huge presence in both the TV and online platforms, Zee Spotlight enables the brands to create an unforgettable impression on the minds of the millions of viewers in the country.

• Zee Entertainment launches Zee Spotlight with Hyundai as its first exclusive partner
• Zee Spotlight redefines advertising with innovative TV and ZEE5 brand integrations
• Hyundai teams up with Zee Spotlight for dynamic, omnichannel brand storytelling

One of the most renowned automobile companies in India, Hyundai has partnered with Zee Spotlight to make its brand story come alive. The collaboration will enable Hyundai to integrate its message into the entertaining content of Zee, making the viewing experience more entertaining. It is a clever strategy by Hyundai, as it demonstrates it willing to engage in innovative and powerful marketing.

Laxmi Shetty, Head of Advertisement Revenue for Broadcast & Digital at ZEEL, shared her excitement: “Zee Spotlight reimagines brand engagement in a fragmented media ecosystem, providing high-frequency, high-visibility presence across our entertainment destinations. We are thrilled to have Hyundai as our first partner in this transformative journey.”

Virat Khullar, AVP & Vertical Head of Marketing at Hyundai Motor India, added, “Zee Spotlight is a cutting-edge platform that redefines storytelling through an omnichannel lens. This partnership enables Hyundai to engage viewers dynamically, fostering deeper connections across India’s vibrant landscape.”

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With Zee Spotlight, ZEEL is paving the way for a new era of advertising, blending creativity with unmatched reach. This launch is a big step toward helping brands build stronger connections with their audiences in a fast-changing media world.