Sony LIV Streams Australian Open 2026 with Key Brand Partners

Sony LIV will stream the Australian Open 2026, bringing tennis fans in India live coverage of the season's first Grand Slam. The streaming platform has partnered with several brands to enhance the event’s reach and advertising potential.

The 2026 Australian Open will showcase top players competing at Melbourne Park, and Sony LIV’s broadcast will cover every match, complementing Sony Sports Network’s television broadcasts.

Sony LIV’s commercial partners include Tourism Australia as Co‑Presenting Sponsor, Mastercard as Co‑Powered By Sponsor, and Smallcase as Partner Sponsor. Rolex will also feature through targeted advertising during the tournament.

• Sony LIV streams Australian Open 2026 with major brand partnerships
• Mastercard, Rolex, and Tourism Australia join Sony LIV for Australian Open coverage
• Sony LIV brings live coverage of Australian Open 2026 to Indian fans

Ranjana Mangla, Head of Digital Ad Sales and YouTube Business at Sony Pictures Networks India, emphasized the growing digital consumption of global sports in India. She noted that the Australian Open remains a significant event for both viewers and brands, offering advertisers valuable exposure throughout the competition.

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These partnerships reinforce Sony LIV's strategy to enhance viewer engagement and create meaningful connections between brands and the audience, particularly as more Indian viewers turn to digital platforms for sports content.