Kaun Banega Crorepati Season 17 Kicks Off with Big Sponsors on Sony LIV

Sony Entertainment Television’s iconic quiz show, Kaun Banega Crorepati (KBC), has launched its 17th season with a robust lineup of 15 sponsors, including marquee brands like Maruti Suzuki, Aditya Birla Group, and Hindustan Petroleum Corporation Limited (HPCL).

This season is all about bringing knowledge, inspiration, and some seriously exciting prizes to viewers across India.

KBC continues to be a top pick for brands wanting to connect with millions of fans. Maruti Suzuki is stealing the spotlight by gifting shiny new cars to contestants who become Crorepatis and the lucky winner of the KBC Play Along contest.

Aditya Birla Group, a co-presenting sponsor, is tugging at heartstrings with a promise to fund a child’s education for every question asked on the show, perfectly matching their “A Force for Good” vibe. HPCL is also in the mix, showcasing its lubricants and celebrating its role in fueling India’s growth.

• KBC Season 17 partners with Maruti Suzuki, Aditya Birla Group & HPCL as top sponsors
• Sony LIV boosts engagement with KBC Play Along & Har Din Lakhpati contests
• Kaun Banega Crorepati continues legacy with star sponsors and exciting new rewards

From cars to everyday products, clothing, and tech, the show’s sponsors reflect its massive appeal. The KBC Play Along feature on Sony LIV, especially the Har Din Lakhpati contest, lets fans play along from their phones, making every episode a fun, interactive experience. Ranjana Mangla, Head of Ad Sales Revenue at Sony LIV, shared, “For over 25 years, KBC has delivered unmatched reach and engagement. This season’s fresh creative treatment keeps it compelling, uniting brands with audiences nationwide.”

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Ajay Dang, President – Head Marketing at UltraTech Cement, noted how the show resonates with folks in smaller towns, making it a great fit for brands targeting dreamers and doers. Catch KBC Season 17 Monday through Friday at 9 PM, where Amitabh Bachchan’s charm and the show’s fresh energy continue to inspire and entertain, keeping its place as a true Indian classic.