Skoda India, BBH Launch Hypnosis-Based 'Mind Drive' for RS fans

Skoda Auto India and BBH India have launched “Mind Drive,” a hypnosis-based experience that allows fans to simulate driving the Octavia RS after the model sold out in minutes.

The campaign was created after the Octavia RS received overwhelming demand and enthusiasts were unable to book or even test-drive the car.

To address the unmet interest, the brand worked with hypnotherapist Danish Sheikh to build a guided session replicating the feeling of sitting in the driver’s seat, hearing the engine, and accelerating on the road.

Ashish Gupta, Brand Director of Škoda Auto India, said the Octavia RS has developed a strong community over the years and the experience aims to acknowledge that loyalty.

He added that the initiative is meant for people who are emotionally attached to the model but could not purchase it.

• Skoda launches hypnosis-based digital drive experience after Octavia RS sells out
• BBH India extends the “Heartbreak” campaign with a sensory car simulation for RS fans
• Hypnotherapist-led Mind Drive offers enthusiasts an emotional test-drive alternative

The concept extends Škoda and BBH India’s ongoing “Heartbreak” campaign, which includes earlier elements such as the “Non-Owner’s Manual” and a Driver’s Seat perfume meant to recreate the car’s interior atmosphere.

Parikshit Bhattacharyya, Chief Creative Officer at BBH India, said the idea was to continue engaging RS followers despite the vehicle’s limited availability. He noted that the strategy leverages consumer anticipation rather than traditional advertising.

The Mind Drive experience is available digitally and at select offline brand events, offering enthusiasts a structured multisensory simulation without physical access to the vehicle.

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Škoda and BBH plan to track participation and feedback as part of future campaign extensions targeted at India’s growing performance-car audience