WPP OpenDoor & Prime Video Launch Family Man S3 Campaign

Amazon Prime Video has partnered with WPP OpenDoor on a cross-platform campaign to promote the launch of The Family Man Season 3.

The initiative ran from November 21 to 24 across digital, streaming, sports and quick-commerce platforms, aiming to reach viewers in the moments they are already engaged.

A key element of the rollout was a collaboration with Zepto. For the first time, Zepto allowed its search bar to be used by an entertainment brand. Between 6 pm and midnight, users searching for “The Family Man” or “The Wanted Man” were directed to a themed “Binge Supplies Needed for 6 Hours” page.

The curated product listings tied into the show’s characters and the binge-watching window, turning ordering snacks into a light promotional interaction.

To further amplify the campaign, Prime Video integrated show references into Kaun Banega Crorepati. The approach used contextual storytelling instead of standard promotional placements. 

• Prime Video partners with WPP OpenDoor for an innovative multi-platform campaign for The Family Man Season 3
• The Family Man S3 marketing rollout uses subtle integrations across Zepto, KBC, Cricbuzz and digital platforms
• The campaign blends entertainment and everyday behaviour to build organic awareness and engagement

Cricket fans were also targeted: during the India–South Africa match, commentators featured season-relevant remarks in social-media commentary on Cricbuzz, linking match conversation with the show’s storyline around decisions, duty and consequences.

The campaign strategy focused on embedding the show into everyday behaviour—shopping, sports viewing and primetime television—without interrupting experiences. By using familiar platforms and subtle cues, the marketing aimed to build curiosity and drive viewership for the new season.

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Prime Video and WPP OpenDoor positioned the rollout as a full-funnel takeover, designed to keep the series present wherever fans were active in the days leading up to release. The approach reflects Prime Video’s continued push toward integrated campaigns that engage audiences beyond traditional advertising formats