Shubman Gill Leads Bowler's Touching Pet Parents Campaign

Bowlers, a top pet nutrition brand from Allana Pet Solutions, just launched an exciting new campaign called “Every Batsman Needs a Bowler,” starring Indian cricket captain Shubman Gill.

The campaign celebrates the special bond between pets and their owners, comparing it to the teamwork seen in cricket, and encourages pet parents to prioritize love, care, and quality nutrition for their furry friends.

In the campaign’s main video, Shubman surprises fans by stepping into the role of a bowler instead of his usual batsman position.

It’s a clever way to show how pets are “bowled over” by the care and nourishment they get from their families.

The message highlights the trust and companionship that make the pet-parent relationship so special, much like the partnership between players on a cricket pitch.

• Shubman Gill Leads Bowlers’ “Every Batsman Needs a Bowler” Campaign Celebrating Pet Parents Across India
• Bowlers and Shubman Gill Team Up to Promote Love, Care, and Quality Nutrition for Pets
• Allana Pet Solutions’ Bowlers Inspires Responsible Pet Parenting with Shubman Gill as Brand Ambassador

Bowlers is taking this campaign to the masses with a mix of digital contests, regional events, and fun activations. They’re also spreading the word through billboards, radio ads, movie theater promotions, and even cricket tournaments to inspire pet owners to choose balanced, science-backed nutrition for their pets. Shubman’s popularity and relatable charm make him the perfect ambassador to connect with pet lovers across India, supporting Bowlers’ goal of making high-quality pet food affordable and accessible.

Nitin Kulkarni, Business Head at Allana Pet Solutions, shared, “Our partnership with Shubman Gill is a milestone in Bowlers’ journey to redefine pet care in India. His aspirational connect aligns perfectly with our vision of delivering quality nutrition to pet parents across the country.”

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Bowlers offers a range of products, including dry and wet food for puppies, adult dogs, and large breeds, plus high-protein treats like jerky and meat bars. Designed with input from veterinary nutritionists and suited for India’s climate, these products are made at Asia’s largest automated pet food plant in Zaheerabad, Telangana. Through this campaign, Bowlers hopes to spark a movement of thoughtful pet parenting nationwide.