Reliance Brings Italian Fashion Brand MAX&Co. to India

Reliance Brands has teamed up with Italy’s Max Mara Fashion Group to launch MAX&Co. in India. The deal gives Reliance the rights to open and run MAX&Co. stores across the country for years to come.

MAX&Co. started in 1986 as the younger, more playful sister of the famous Max Mara brand. It’s known for easy-to-mix pieces, fun accessories, and special limited-edition collections made with artists and designers. The brand has over 400 stores worldwide and is loved for its fresh, confident take on women’s fashion.

Reliance Brands, part of Reliance Industries since 2007, already runs more than 1,590 stores in India.

It carries big names like Burberry, Balenciaga, Tiffany & Co., and Valentino. Adding MAX&Co. fits perfectly into its growing lineup of premium fashion labels.

• Reliance partners with Italy’s MAX&Co. to launch the brand in India
• MAX&Co. enters India with Reliance, first store set for Mumbai in 2026
• Reliance expands fashion lineup, bringing Italian label MAX&Co. to India

The first MAX&Co. store will open in Mumbai in early 2026. More stores are planned for Delhi, Bengaluru, Hyderabad, and other major cities. Shoppers can expect the full range of clothing and accessories that the brand is known for.

Isha Ambani, who helps lead Reliance Retail, said, "MAX&Co. embodies a bold, modern expression of femininity—dynamic, joyful, and unapologetically individual. This spirit deeply resonates with the evolving style and confidence of Indian women. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion."

Maria Giulia Prezioso Maramotti from MAX&Co. added, "India represents a vibrant and forward-thinking market that shares our passion for creativity, style, and self-expression. Our mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude."

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With India’s luxury market expected to reach $30 billion by 2025, MAX&Co.’s arrival feels timely. It’s not just about clothes—it’s about giving women stylish, versatile options that feel both chic and approachable. Thanks to Reliance’s strong retail network, the brand has a real chance to make a mark.