Fastrack Perfumes Teams Up with Siddhant Chaturvedi

Fastrack Perfumes, part of Titan Company’s fragrance and accessories lineup, just launched a lively new ad campaign starring Bollywood actor Siddhant Chaturvedi.

The spotlight is on their fragrance RUSH, one of the scents in the “Perfumes for Every Vibe” range. It’s aimed at young people who want affordable yet premium perfumes that match their bold, confident style.

The ad is set on a tennis court and feels like a short action movie. Siddhant Chaturvedi plays with intensity, capturing the rush of a big game. The fragrance itself has bright citrus, spicy, and woody notes that fit the high-energy vibe. The tagline says it all: “"Fragrance is invisible. So, we made it cinematic.”

Siddhant shared why he loved being part of it: “I’ve always connected with Fastrack’s fearless and youthful energy. This campaign is about the high you feel when you push your limits—on court, on stage, or in life. It’s fresh, bold, and full of energy, just like the scent itself.”

• Fastrack Perfumes, Siddhant Chaturvedi team up for high-energy RUSH campaign
• Siddhant Chaturvedi stars in Fastrack’s bold new RUSH fragrance ad
• Fastrack launches fresh RUSH perfume campaign with Siddhant Chaturvedi

Manish Gupta head of Titan’s fragrance and accessories division, added: “Fastrack has always represented individuality and bold self-expression. Siddhant perfectly reflects that ethos—confident, cool, and real. With this campaign, we aim to create an immersive experience that captures the euphoria of living in the moment.”

You’ll see the ad across social media, YouTube, and billboards in cities. RUSH is part of a growing collection meant for different moods—playful, chill, or intense—all at prices that won’t break the bank.

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With India’s perfume market growing fast, Fastrack is making its mark by keeping things youthful and accessible. From watches to fragrances, the brand continues to speak to a generation that wants to stand out without trying too hard.