Rapido Unveils New Brand Identity as It Expands Multi-Modal Services

Indian mobility platform Rapido has rolled out a new brand identity, reflecting its transition from a bike taxi service to a multi-modal mobility and travel services platform.

The rebrand comes as Rapido broadens its offerings beyond two-wheelers to include auto rickshaws, cab services, logistics and travel bookings.

The refreshed identity introduces a simplified wordmark, replacing the earlier logo that prominently featured a motorcycle.

By removing mode-specific visual cues, the company is aligning its brand with a wider range of urban mobility solutions and positioning itself as a platform that supports multiple forms of transport services.

The updated design is intended to work consistently across digital platforms, on-ground assets and partner touchpoints.

• Rapido unveils new brand identity as it expands beyond bike taxis
• Rebrand reflects Rapido shift to multi-modal mobility and travel services
• Rapido positions itself as Wheels of Bharat across 400 Indian cities

Founded in 2015, Rapido now operates in over 400 cities across India. What began as a solution for affordable, last-mile bike transport has evolved into a broader mobility network. Today, users can book bike taxis, autos and cabs, send parcels, and access travel booking services such as flight, hotel, bus and train reservations through the app. This expansion places Rapido in direct competition with larger mobility and travel aggregators while retaining its focus on cost-efficient transport.

According to the company, the rebrand reflects the scale and variety of daily journeys enabled on the platform. The updated identity also reinforces Rapido’s positioning as the “Wheels of Bharat,” highlighting its emphasis on everyday commuting as well as longer travel needs across urban and semi-urban markets.

Rapido said the brand refresh also acknowledges its role as a livelihood platform. The company works with more than 30 lakh driver partners, referred to as captains, across its service categories. A significant portion of its growth has come from tier-2 and tier-3 cities, where demand for flexible and affordable mobility continues to rise.

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The new brand identity will be rolled out in phases across the Rapido app, marketing campaigns, captain uniforms, vehicles and offline branding, marking a key step in the company’s business expansion strategy.