Ranbir Kapoor's ARKS Joins Forces with Lay's for Colorful Sneaker Collection

Lifestyle brand ARKS founded by Bollywood actor Ranbir Kapoor has also collaborated with Lays to introduce Colour-Lays a limited-edition colorful sneaker collection entering the snack and sneaker worlds.

The spiced up partnership takes the recognizable, outspoken Lays packaging colors of the chip packets and makes them into chic sneakers mixing both nostalgia and elegance in the design.

The Colour-Lays line includes low-top sneakers in four bright colours - blue, red, orange, and neon green that are dedicated to the favourite blend recipes of Lay-India Magic Masala, Spain Tomato Tango, West Indies Hot & Sweet Chilli, and American Style Cream & Onion.

The sneakers combine Lay snack culture and cool and modern styling as they are a blend of snack and fashion, the Lay-ness of the sneakers is the fun, playful nature of the brand and the cool, modern design ability of ARKS.

• Ranbir Kapoor’s ARKS and Lay’s Launch Colour-Lays Sneaker Collection in India
• Limited-Edition Colour-Lays Sneakers Blend Lay’s Iconic Flavors with Streetwear Style
• ARKS x Lay’s Collaboration Brings Nostalgia and Fashion Together in Colorful Sneakers

Abhinav Verma, ARKS’ co-founder and CEO, shared his excitement about the project:“We wanted to take something as familiar as Lay’s and reframe it through the lens of sneakers. This isn’t just a product; it’s a conversation about nostalgia, identity, and style. Lay’s vibrant colors are instantly recognizable, and together, we’ve crafted a collection that resonates with our community while building creative and commercial value.”

Saumya Rathor, marketing director at Lay’s, PepsiCo India, added, “Lay’s has always been where culture is created. This capsule with our long-time ambassador Ranbir Kapoor delivers authenticity and creativity, blending our iconic colors with ARKS’ bold design lens.” Abhinav Verma, ARKS’ Co-Founder and CEO, added, “We reframed Lay’s recognizable colors in the language of sneakers, creating a conversation between nostalgia, identity, and style.”

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Fans can purchase and customize the Colour-Lays sneakers exclusively on the ARKS website. More than just a product, this collection feels like a celebration of youth culture, combining Lay’s widespread appeal with ARKS’ modern edge. With its colorful designs and nostalgic roots, Colour-Lays is poised to become a hit in India’s streetwear scene, letting fans wear their favorite Lay’s flavors in style.