Myntra's 'It's You 2.0' Campaign Celebrates Everyday Fashion Moments

Myntra, one of India’s top online fashion platforms, just rolled out its new It’s You 2.0 campaign, and it’s all about celebrating the real, everyday moments where fashion makes you feel like your best self.

Launched on July 11, 2025, through social media, the campaign features three short films that capture those relatable times when the right outfit gives you a confidence boost or helps you stand out. Think getting ready for a big night or owning the room at a casual get-together—Myntra’s got you covered.

Created by Talented Agency, the campaign shows how fashion isn’t just about clothes; it’s about expressing who you are. Whether it’s picking the perfect look for a special moment or just feeling good in your own skin, It’s You 2.0 reminds us that Myntra’s huge range of styles and affordable prices make it easy to find something that feels uniquely you.

The tagline, “Myntra, it’s You 2.0,” drives home the message that fashion is personal and for everyone.

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Sanyam Jain from Financial Express pointed out that the campaign highlights Myntra’s knack for offering trendy clothes and beauty products for any occasion. The ad build on Myntra’s rep for making shopping simple and fun, much like their earlier Fashion With Caution campaign with Ranbir Kapoor and Triptii Dimri, which playfully showed off their Shop by Occasion feature.

Myntra’s also been teaming up for campaigns like the Pride-themed Show Your Colour With Pride with Nasher Miles in June 2025, featuring LGBTQIA+ creator Lauren Robinson to champion inclusivity and self-expression.

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You can check out It’s You 2.0 across Myntra’s social media with the hashtag #MyntraItsYou2.0. With a mix of humor, heart, and style, Myntra’s showing why it’s the go-to spot for turning everyday moments into chances to shine through fashion.