Rado Launches 'The Time Is Now' Campaign with Hrithik Roshan and Katrina Kaif

Swiss luxury watch brand Rado has unveiled its festive campaign, The Time Is Now featuring Bollywood icons Hrithik Roshan and Katrina Kaif.

Known to have a sizzling and on-screen chemistry, in movies like Zindagi Na Milegi Dobara and Bang Bang, the duo now returns to promote two dazzling Rado watches: Captain Cook High-Tech Ceramic Skeleton and Centrix Open Heart Super JubilE. The promotional campaign is about celebrating the moment and giving something different, about style, craft and meaning.

Captain Cook High-Tech Ceramic Skeleton shown on Hrithik Roshan, a long-time Rado ambassador. This stylish watch features a slim matte black case with rose-gold accents and a transparent black-tinted sapphire crystal to give you a glimpse at its mechanical heart, rado calibre R808, an automatic movement with an 80-hour power reserve and earned a 300m water resistance rating. “This watch is a dynamic fusion of heritage and modern design, perfect for those who embrace adventure and achievement,” Hrithik said.

Rado Unveils 'The Time Is Now' Campaign with Hrithik Roshan and Katrina Kaif

Hrithik Roshan and Katrina Kaif Showcase Rado’s Captain Cook & Centrix Watches

Rado’s Festive Campaign Highlights Style, Craft, and Celebration with Bollywood Icons

Katrina Kaif, a Rado ambassador, glows in the Centrix Open Heart Super Jubil (edge). This beautiful and sophisticated watch has a rose-gold-colored case, delicately brown mother-of-pearl dial with 12 diamond markers, and Rado calibre R734 movement. “It’s not just a watch but a work of art, ideal for treasuring joyful moments,” Katrina shared.

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The campaign, posted on the Instagram account of Rado, features Hrithik and Katrina unboxing the watches focusing on the happiness of giving and receiving something that lasts. On social media fans are excited that the two are back together and there are even those who want to have another movie with the two. Rado’s CEO, Adrian Bosshard, said,  “Our timepieces are symbols of life’s profound moments. Working with Hrithik and Katrina beautifully showcases how these watches resonate with emotion and craftsmanship.”

With India as a key market, Rado’s The Time Is Now campaign blends tradition and innovation, making it a heartfelt nod to style and connection this festive season.