Pepe Jeans London Rolls Out 'Embrace the Chill' AW'25 Campaign

Pepe Jeans London has introduced its new Winter Campaign, titled “Embrace the Chill,” showcasing the brand’s AW’25 Collection built around practical winter dressing and clean, Urban Style aesthetics.

The campaign highlights winter Layering, presenting a curated mix of light and heavy pieces designed for colder months.

The AW’25 Collection features corduroy, flannel, denim and essential Outerwear including sweatshirts, shackets, puffers and structured jackets. Each piece is crafted to offer ease of movement and everyday versatility.

A standout in the lineup is the Thinsulate Puffer Jacket, equipped with 3M Insulation to provide warmth without added bulk. The brand says the piece reflects its commitment to performance-driven design within contemporary Winterwear.

• Pepe Jeans London Unveils AW’25 ‘Embrace the Chill’ Winterwear Collection
• New AW’25 Campaign Highlights Layered Looks, Functional Fabrics and 3M Thinsulate Puffers
• Brand Launches Multi-Channel Push to Boost Reach for Its Latest Winter Campaign

“Embrace the Chill” focuses on simple, adaptable looks that cater to shifting winter conditions. The visual direction centres on neutral tones, sharp silhouettes and functional fabrics, echoing the London-inspired identity of Pepe Jeans London.

To maximise reach, the company is rolling out a multi-channel promotional plan across digital platforms, retail stores and outdoor placements. The goal is to strengthen recall for its Winter Campaign and connect with style-conscious consumers seeking durable yet modern clothing.

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With the AW’25 launch, Pepe Jeans London aims to reinforce its position in the competitive Winterwear category by blending comfort, functionality and clean design. The new collection is now available across the brand’s retail network and online store.