Cheil India's New Galaxy Campaign Showcases AI for Everyday Life

Cheil India has launched a new campaign for Samsung’s latest flagship phones — the Galaxy S25 Ultra, Z Fold7 and Z Flip7 — showcasing how their built-in technology helps users handle everyday challenges.

The campaign features three short films that show simple, real-life scenarios: managing a shopping list, finding style inspiration, and making quick kitchen fixes. Each story highlights how Samsung’s features make daily tasks easier and more convenient.

Aditya Babbar, Vice-President of Product Marketing & E-commerce at Samsung India, commented: “As AI leaders in the Indian market, we at Samsung are continuously pushing boundaries of what’s possible. Our Galaxy S25 Ultra, Galaxy Z Fold7 and Z Flip7 don’t just enhance your overall smartphone experience — they redefine it to amplify human creativity in ways never imagined before.” 

• Samsung Showcases How Galaxy Flagships Simplify Everyday Life
• Cheil India’s New Campaign Highlights Smart Features of Galaxy S25 Ultra, Z Fold7 & Z Flip7
• Samsung India Reimagines Daily Convenience with Innovative Galaxy Technology

Meanwhile, Vikash Chemjong, CCO at Cheil India, added: “Instead of painting a distant dream with exotic scenarios, we chose to show how Samsung’s innovative AI seamlessly fits into everyday moments.”

The campaign moves away from glamour-heavy storytelling, choosing instead to connect with real experiences and relatable users. Influencers are featured to strengthen this authenticity and connect with younger audiences.

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By centering the message on practicality and usefulness, Samsung positions its flagship phones as dependable companions for modern lifestyles — tools that simplify communication, creativity, and problem-solving in real time.