Parle-G Celebrates Durga Puja with a Heartwarming New Campaign

Parle Products have introduced a heart-warming new campaign to its popular Parle-G brand, the Indian style of Durga Puja, one of the most admired festivals in the nation.

With its classic slogan of G maane Genius, the latest campaign by Parle-G will focus on the happiness, unity, and culture that are unique to this festival, which strengthens the brand and its links to the Indian homes.

The emotional movie of the campaign is located in Kolkata in Kumartuli, where masterful craftsmen create beautiful figures of Durga. It is followed by Aaroti, a young photographer who develops a special relationship with a good-hearted idol-maker during cups of tea and Parle-G biscuits.

Their narrative is a perfect combination of the traditional life with the modern one as they leave the artisan shop and enter the art college of Ashtami Shondhi Puja, and conclude with the wild festivities of Ashtami Shondhi Puja. These scenes make Parle-G a representative of universal joy and harmony.

• Parle-G Celebrates Durga Puja with Heartwarming New Campaign
• Parle-G Honors Tradition and Togetherness in Festive Durga Puja Film
• Parle-G Campaign Showcases Kolkata’s Kumartuli and Puja Spirit

Mayank Shah, Vice President of Parle Products, shared his thoughts: “Parle-G has been a part of countless celebrations, embodying togetherness and the emotions that make them special. This campaign reflects the compassion and kindness of Maa Durga, bringing joy to festive moments. It resonates with today’s consumers who value authentic, culturally rooted stories.”

Produced by Think Blurb Communications, under the creative direction of Vinod Kunj and Renu Somani Karwa, the campaign speaks to Parle-G as not just a biscuit but a nostalgia, a dose of togetherness, and an allusion to the ancient Indian history. Parle-G connects with families of all generations by respecting the artisans and emotions that the Durga Puja is all about.

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Since Durga Puja is bringing people together, Parle-G is always there to remind them about the simple pleasures and shared memories that make festivals to be memorable. This is a beautiful campaign that celebrates the traditions of India, and it is narrated in the context of warmth and connection.