Pantaloons Launches 'Hok Tomar Agomon' Campaign for Durga Pujo

With the rhythms of dhaak and the sweet aroma of the shiuli flowers in the air, Kolkata is preparing to celebrate Durga Pujo and in this context, Pantaloons has launched its heartwarming campaign, Hok Tomar Agomon (Celebrate Your Arrival).

The magic of Pujo is captured by this campaign because it emphasizes personal expression and everyone should take ownership of his or her own journey during this favorite festival.

Using the well-known Bengali expression maa asche (Maa Durga is coming), Hok Tomar Agomon shifts the focus to people and glorifies their own new horizons with bold and fashionable styles.

Be it youths choosing outfits during festivals, or families finding common ground, the suggestion the campaign brings out is that Pujo is a time to shine in your own style.

The new line by pantaloons combines both the new and the old with its latest line of clothes, which suit any visit to the pandal, a family get-togather, or any moment of Pujo.

• Pantaloons unveils ‘Hok Tomar Agomon’ festive campaign for Durga Pujo 2025
• Celebrate Durga Pujo with Pantaloons’ bold Indo-Western festive collection
• Hok Tomar Agomon blends Pujo traditions with modern fashion by Pantaloons

Sangeeta Tanwani, CEO of Pantaloons and Style Up, said, “Durga Pujo is a celebration of joy and belonging. With Hok Tomar Agomon, we celebrate every individual’s arrival into the season with confidence and style, staying true to Pujo’s cultural essence while creating new memories for a new generation.”

Created with the agency Talented, the campaign weaves in classic Pujo symbols like kaash flowers, joba flowers, and bamboo pandal structures, paired with modern Indo-Western styles to strike a chord with Bengalis. Sohan Ray, Creative at Talented, shared, “We aimed for an authentic IYKYK moment, blending tradition with modern self-expression.”

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Pantaloons is bringing this campaign to life with a big push across TV, social media, billboards, and in-store events, reaching fans across West Bengal and beyond. With vibrant, easy-to-wear designs, the collection ensures every Pujo moment is unforgettable.