Tata AIA Kicks Off Fun Metro Campaign for Health Buddy

Tata AIA Life Insurance, a top name in India’s insurance world, has launched a lively new campaign to spread the word about its Tata AIA Health Buddy, the country’s first 24/7 health and wellness companion offered by a life insurer.

Starting in August 2025, the campaign turned Mumbai’s busy Metro line (Versova-Andheri-Ghatkopar) into a fun, engaging space to connect with commuters through clever, health-focused messages.

The Tata AIA Health Buddy is a virtual wellness guide built into the Tata AIA Life Insurance App. It offers tips, tools, and round-the-clock support to help people stay healthy and stress-free.

This service pairs perfectly with Tata AIA’s products like Tata AIA PR Life Pro+, Tata AIA Smart Sampoorna Raksha+, and Tata AIA Health SIP, a unique health insurance plan that grows with your investment.

• Tata AIA turns Mumbai Metro into a fun hub with Health Buddy wellness campaign
• Tata AIA launches India’s first 24/7 Health Buddy with vibrant metro takeover
• Health meets fun: Tata AIA’s Metro campaign brings wellness tips to commuters

To make the campaign stand out, Tata AIA transformed metro trains into a colorful showcase of health reminders. Catchy posters and digital screens featuring the Health Buddy mascot popped up on handrails and doors, sharing lighthearted health tips that made commuters smile. The fun, relatable messages sparked excitement, with passengers snapping photos and sharing them on social media, spreading the campaign’s vibe across India.

Girish J. Kalra, Tata AIA’s Chief Marketing Officer, shared the idea behind it: “Our Mumbai Metro campaign brings the Tata AIA Health Buddy to life in a way that’s fun and relatable. We want to inspire people to take charge of their health while reminding them to always be ‘Har Waqt Ke Liye Taiyaar’—ready for anything.”

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This campaign shows Tata AIA’s fresh take on blending health and insurance, encouraging people to live healthier lives. Its success proves that creative, people-focused ideas can make a big impact in how we think about wellness and insurance in India.