Oreo Rolls Out 'Dream for the Team' World Cup Campaign

Oreo has launched a new nationwide campaign titled ‘Dream for the Team’ to coincide with the Cricket World Cup, positioning fans as an integral part of Team India’s journey.

The campaign draws on the emotional connect Indians share with cricket and encourages consumers to actively participate by sharing their hopes and wishes for the national team, reinforcing brand engagement through shared experiences.

Fronted by Rohit Sharma, the campaign film presents him not as a player offering technical insights, but as a fan expressing his dreams for India’s World Cup success.

In the film, Rohit’s statements are initially misunderstood as strategic analysis, before the narrative reveals that they are simply heartfelt wishes.

The story reinforces the idea that fans do not need to be on the field to contribute, but can play a role by collectively believing in the team.

• Oreo's ‘Dream for the Team’ campaign encourages fan participation in World Cup
• Oreo introduces cricket-inspired designs and fan interaction for World Cup 2026
• Rohit Sharma leads Oreo’s emotional campaign for Team India during World Cup

According to Mondelez India, the campaign aims to move beyond passive support and cheering, and instead create a platform where fans can participate digitally. The brand has integrated technology into the campaign to allow consumers to share their messages of support, making the experience more interactive and personal while strengthening digital activation.

As part of the initiative, Oreo has introduced cricket-inspired cookie designs, featuring 16 specially designed cookie embossments inspired by moments such as sixes, centuries, and hat-tricks. QR codes on Oreo packs lead consumers to a digital interface where they can select players, submit wishes, and see these messages displayed on a live ‘dream wall’ that updates in real time during the tournament, enhancing consumer participation.

The campaign is being amplified across television, digital platforms, social media, outdoor media, and e-commerce channels, supported by on-pack activations across the country. Oreo has also launched a limited-edition blue crème variant, aligned with Team India’s jersey colour, to strengthen the campaign’s World Cup campaign association.

Also Read: GIVA’s Valentine's Film Puts the Spotlight on Modern Love's Green Flag

With ‘Dream for the Team’, Oreo continues its focus on sports marketing, using cricket as a shared passion to drive engagement, participation, and long-term brand storytelling during one of India’s biggest sporting events.