MS Dhoni Stars in Asian Footwears Festive 'Go Chase' Campaign

Asian Footwears is bringing fresh energy to the festive season with its exciting new campaign, 'Go Chase', featuring cricket legend Mahendra Singh Dhoni.

The campaign introduces a stylish sneaker collection while inspiring young Indians to chase their dreams with confidence and flair.

The campaign’s highlight is a lively TV ad called 'The Engine', where Dhoni channels his iconic cool-headedness and passion for speed.

Whether he’s dodging city traffic or revving up his bike, Dhoni perfectly captures the blend of grit and style that defines the brand.

“This campaign really resonates with me. It’s about going after what you want with the right mindset, and looking good while doing it. Asian shoes are all about comfort and durability,” Dhoni said, sharing why he connects with the brand.

• MS Dhoni Leads Asian Footwears’ ‘Go Chase’ Campaign Inspiring India to Dream Big
• Asian Footwears Launches Stylish Sneaker Collection with MS Dhoni for Diwali 2025
• Go Chase’: MS Dhoni and Asian Footwears Ignite Festive Spirit with Bold New Campaign

The 'Go Chase' campaign unveils Asian’s latest sneaker lineup, launched by Dhoni himself. The collection includes models like Hyper Cushion, PowerKick, Wonder Walk, Mojo, and Quantum 2.0, designed in the brand’s BIS-certified lab. These sneakers combine durability, comfort, and trendy designs at affordable prices, making them perfect for anyone chasing their goals, big or small.

Rajinder Jindal, Chairman of Asian Footwears, shared the vision behind the campaign. "Asian has always stood for putting high-energy design and fashion within everyone’s reach. With this ‘Go Chase’ campaign, we want to celebrate not just sneakers, but the spirit of chasing dreams that our customers live by. Partnering with MSD—who symbolises resilience, calm, and fire all at once—allowed us to tell this story authentically," Jindal said.

Backed by a Rs 100 crore expansion plan, Asian Footwears aims to triple its retail presence in the coming year, tapping into India’s growing sneaker culture. The campaign is rolling out across TV, streaming platforms, social media, print, and billboards, ensuring it reaches every corner of the country this festive season.

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From city streets to small towns, 'Go Chase' is a call to action: Slip on your sneakers, embrace your dreams, and take on the world with style. With Dhoni leading the charge, Asian Footwears is set to make waves this Diwali.