Mountain Dew Rolls Out Rs 20 400ml Pack with Hrithik Roshan Ad

Mountain Dew, the well-known PepsiCo India beverage, has recently introduced a new 400ml PET bottle at a low price of 20 rupees and everyone can have a cool drink.

To mark the occasion, they have released a new TV commercial featuring their brand ambassador, Hrithik Roshan that was directed by renowned filmmaker Ali Abbas Zafar.

The advertisement is literally full of vitality where Roshan is confronted by a hard outdoor test. When the tension rises, he makes a bold jump and, in the process, confirms that being a brave man means being a winner- a perfect fit into the Mountain Dew slogan, “Darr Ke Aage Jeet Hai” (Victory Lies Beyond Fear).

Hrithik Roshan added, we all have an experience of fear, and it is when we go beyond it that it makes us stronger. I am excited to join a campaign that will inspire people to be fearless, and this cheap ₹20 pack will take that spirit to more fans.

• Mountain Dew Launches ₹20 400ml Pack with Hrithik Roshan Ad
• Hrithik Roshan Stars in Mountain Dew’s New ₹20 Bottle Campaign
• PepsiCo India Introduces Affordable 400ml Mountain Dew Pack

Akankshaa Dalal, Category Head for Mountain Dew at PepsiCo India, explained the thinking behind the new pack: “Our philosophy has always been to inspire fearless living. This new pack, backed by consumer insights, delivers greater value without compromising our bold identity. The campaign with Hrithik perfectly captures the essence of courage and triumph.”

The campaign isn’t just on TV—it’s everywhere, from social media to billboards, ensuring it reaches fans far and wide. Mountain Dew also offers 1.25L bottles for ₹50 and 2.25L/2L bottles for ₹90, available at local stores, big retailers, and online platforms like e-commerce and quick-commerce sites.

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This launch builds on Mountain Dew’s recent momentum, including a big campaign earlier this year with both Salman Khan and Hrithik Roshan. With its focus on bold storytelling and affordable pricing, the brand continues to connect with young people across India, encouraging them to take on challenges and seize the moment.